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Browsing by Author "Kithinji, Jerom Mutwiri."

Browsing by Author "Kithinji, Jerom Mutwiri."

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  • Social media content marketing influence on purchasing decisions in Kenya. 
    Kithinji, Jerom Mutwiri.; Langat, Daniel Kipkirui.; Muthoni, Denis Kamau. (International Journal of Social Sciences and Information Technology., 2023-10)
    Purpose: Consumers are becoming more informed in their purchasing decisions. Businesses are embracing digital marketing tactics like social media content marketing to influence customers' purchase decisions as a marketing ...
  • Social media marketing activities and digital consumers' purchasing decisions in Kenya. 
    Kithinji, Jerom Mutwiri. (The Co-operative University of Kenya., 2023-11)
    The rapid growth of technology has spurred the expansion of digital solutions for both businesses and consumers. In Kenya, there is a noticeable shift towards online shopping as consumers make more informed decisions due ...