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LITERATURE REVIEW ON INFLUENCE OF ENTREPRENEURIAL MARKETING ORIENTATION ON COMPETITIVE ADVANTAGE AMONG MOBILE SERVICE PROVIDERS IN KENYA

Gitau, Geoffrey; Mukulu, Elegwa; Kihoro, John (International Journal of Social Sciences and Entrepreneurship, 2014)

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Author
- Gitau, Geoffrey (1)
- Kihoro, John (1)
- Mukulu, Elegwa (1)
Subject
- Entrepreneurship, Marketing, Entrepreneurial marketing, Kenya (1)
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Date Issued
- 2014 (1)
Has File(s)
- Yes (1)