ABSTRACT Customer Relationship Management (CRM) is a business strategy focused on building and maintaining long-term relationships with customers. CRM strategies can be implemented through various techniques, including ...

This study investigates the relationship between financial literacy and the financial performance of small and medium-sized enterprises (SMEs) in Kajiado County, Kenya. The study identifies financial performance challenges ...

According various reports by KNBS Economic survey from 2012 to 2022, agricultural firms listed in NSE have reported mixed financial performance and financial element has not been fully factored. The reports mostly attribute ...

The public organizations face challenges in fully utilizing its Human Resource Information System, with issues such as system compatibility, outdated records, and inefficiencies in performance evaluation undermining its ...

Marketing evolved to incorporate various strategies that firms used to achieve their targets. One such strategy was the use of digital means of marketing. With the rise of personalized social media, machine learning, data ...

The ongoing revolution in organizational processes is propelled by innovations and the swift adoption of information and communication technologies (ICT). Globalization further accelerates the use of ICT as the foundation ...

The financial sustainability of NGOs is crucial for their continued impact and operations. With decreased donor funding there is need for NGOs to expand their involvement in diversifying their revenue streams. This study ...

The rapid growth of technology has spurred the expansion of digital solutions for both businesses and consumers. In Kenya, there is a noticeable shift towards online shopping as consumers make more informed decisions due ...

The hotel industry is considered a crucial economic driver for both developed and underdeveloped nations. The strategic orientation that hotels employ in their daily operations often leads to many establishments closing ...