Abstract:
Chicken farming is an important socio-economic activity in developing countries due to its
immense contribution to the improvement of rural poor households’ livelihoods and food
security. Despite this, chicken farmers experience several challenges including diseases, high
cost of inputs and market constraints. Government and non-government agencies encourage the
formation of collective associations such as groups to address these challenges. Although groups
have been known to address challenges that farmers go through, chicken production in Makueni
County has not attained full potential despite increasing demand for chicken products. In
addition, there is no much literature explaining influence of group dynamics on chicken farming
practices among individual women. Therefore, this study aimed at determining influence of
group dynamics on chicken farming practices among individual women in Makueni County. The
specific focus was on the influence of group cohesion, group structure and communication on
chicken farming among individual women. The study was anchored on two theories: Homan's
theory of group formation and Social Balance. It employed a cross-sectional survey design. The
focus of the study was on individual women practicing chicken farming. They are members of
2,514 farming groups in the sub counties of Makueni, Mbooni, Kibwezi West and Kibwezi East.
A two stage sampling technique was used to select 384 women chicken farmers. The first group
in the first stage simple random sampling technique was used to select farming groups from the
list of groups per Sub County provided by the Government of Makueni County. In the second
stage, women chicken farmers were purposively identified based on the number of flock (more
than ten), chicken farming experience (more than one year) and frequent engagement in group
activities. Structured questionnaires, focus group discussion and key informant interview guides
were used to collect data which was analysed qualitatively and quantitatively. Qualitative data
was analysed thematically while quantitative data was analysed using descriptive data analysing
and presented inform of percentages, means, and standard deviation. Findings revealed that
groups structure: leaders organized training and capacity building (85%) that enhanced chicken
production. Results further indicated that communication among members of the group enabled
women share information on chicken farming: sharing through mobile phone (92.4%) enabled
members share information on diseases and control measures (94.8%), right feed management
(92.6%), and market (70. 8%).In addition, group cohesion contributed to chicken production
through: collective access of vaccines (76.1%), and collective sale of chicken produce. The
results confirm that group membership enhances chicken production among individual women.
Recommendation is that smallholder women chicken farmers should join groups to benefit on
the higher bargaining power on sells and purchases, access to the pool of information on chicken
management and trainings on chicken management which accrue from being a member of a
registered and recognized farmer groups.
Description:
A Research Project Submitted to the Department of Co Oepratives and Agri-Business Management, School of Co Operatives and Community Development in Partial fulfilment
for the Award of the Degree of Master of Co-Operative
Management at The Co-Operative University of Kenya.