Browsing Department of Co-operative and Agri-business Management (DCAM) by Author "Lagat, Charles"

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Effect of Personality Traits on Perceived Value and Behavioural Intentions by Electronic Brand Customers in Kenya

Kiprop, Eric Kibos; Lagat, Charles; Langat, Daniel Kipkirui (International Peer Reviewed Journal and Book Publishing, 2019)

Purpose: To examine the effect of customer personality traits on perceived value and behavioural intention of electronic goods customers in Kenya. Methodology: The research study used explanatory (causal) research design ...
Moderating Effect of Personality On the Relationship Between Perceived Value and Behavioural Intentions of Electronic Brand Customers in Kenya

Kiprop, Eric Kibos; Lagat, Charles; Langat, Daniel Kipkirui (International Journal of Economics, Commerce and Management, 2019)

The purpose of the study was to examine the moderating effect of personality on the relationship between perceived value and behavioural intentions of electronic brand customers. The study adopted explanatory (causal) ...

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