ASSESSING INFLUENCE OF FIRM CHARACTERISTICS ON THE EFFECT OF MOBILE PHONE SERVICES ON FIRM PERFORMANCE

dc.contributor.author	Dr Maina, Lucy, Prof Bwisa, H, Dr Kihoro, J M,
dc.date.accessioned	2016-06-27T19:51:12Z
dc.date.available	2016-06-27T19:51:12Z
dc.date.issued	2012
dc.identifier.uri	http://hdl.handle.net/123456789/119
dc.description.abstract	The purpose of this study was to assess the influence of firm characteristics on the effect of mobile phone services on firm performance. The study was carried out in Thika town in Kenya. It adopted an exploratory design where a two-stage, Stratified and Simple random sampling, technique was employed. A total of 120 questionnaires were self- administered yielding a response rate of 100%. Data was subjected to detailed exploratory analysis through descriptive procedures. Results revealed that firm characteristics have no statistical significant influence on the effect of Mobile phone services on firm performance.	en_US
dc.language.iso	en	en_US
dc.publisher	JEMS	en_US
dc.relation.ispartofseries	International Journal of Economics and Management Sciences;10
dc.subject	Mobile Phone Services, Manufacturing firms, Performance, effect, Firm characteristics	en_US
dc.title	ASSESSING INFLUENCE OF FIRM CHARACTERISTICS ON THE EFFECT OF MOBILE PHONE SERVICES ON FIRM PERFORMANCE	en_US
dc.title.alternative	A Case Study of Thika Town in Kenya	en_US
dc.type	Article	en_US