Abstract:
In any state or country there are certain sectors that are relied upon to drive its economy. For
many of these countries the financial sector is seen as the driving force of the economy. This is
witnessed in many world economic crises which commence with the large organizations in the
financial sector. The results of this study should aid entrepreneurs to be aware of the areas of
emphasis and factors for consideration for positive growth of their organizations. Existing
organizations will also benefit by improving the said areas and adopting the factors for continued
growth and sustainability. Both non-parametric and parametric methods were used to relate
performance to its enhancers. Tests of hypothesis were then made to allow for the generalization
of the findings to the whole population. Both the non-parametric and parametric results of the
study indicate that adoption of improved practices, marketing policy, performance evaluation, and
location of an organization affect the actual financial performance of the organization to a
significant extent
