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The Moderating Role of Legal Ownership on Market Innovation Management and the Performance of Micro, Small and Medium Hotels in Nairobi

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dc.contributor.author Munene, Mary Mwihaki
dc.contributor.author Mukulu, E.
dc.contributor.author Kihoro, J. M.
dc.date.accessioned 2022-06-09T11:59:22Z
dc.date.available 2022-06-09T11:59:22Z
dc.date.issued 2017
dc.identifier.citation Munene, M., Mukulu, E., & KIHORO, J. (2019). THE MODERATING ROLE OF LEGAL OWNERSHIP ON MARKET INNOVATION MANAGEMENT AND THE PERFORMANCE OF MICRO, SMALL AND MEDIUM HOTELS IN NAIROBI. African Journal of Co-Operative Development and Technology, 2(1), 35-43. Retrieved from https://journals.cuk.ac.ke/index.php/12/article/view/23 en_US
dc.identifier.issn Online ISSN: 2708 - 6534
dc.identifier.issn Print ISSN: 2411 - 6645
dc.identifier.uri https://journals.cuk.ac.ke/index.php/12/article/view/23/18
dc.identifier.uri http://localhost:8080/xmlui/handle/123456789/711
dc.description A research article published in the African Journal of Co - operative Development and Technology en_US
dc.description.abstract This paper seeks to investigate whether legal ownership has a moderating role on market innovation management and firm performance. According to Pofeldt (2015), non - employer firms (NEF’s) that are owned by one person generally don’t augur very well. However most of the micro owned non - employer firms have in recent years been found to be highly lucrative. The businesses under scrutiny were sole proprietorships, but a small percentage belong ed to the partnership and corporation categories. The reason for this is the internet which has enabled entrepreneurs to access vast global markets quickly and cheaply. Decker et al (2014) are of the point of view that sole owned firms are more dynamic tha n employing firms are and often grow to become the large enterprises of today (Stephanie & Ellie 2014). According to Burton (2001); Cantells (2003); Malone 2004 and Zubiff & Maxmin (2004), employment trends such as job insecurity, our sourcing and tempor ary employment have played a major role in the popularity of non - employment firms. Grabher (2004) and Guile (2012) point out that mobile technology has majorly contributed to the increasing growth of NEF’s. (Spinuzzi 2014). Scholars show mixed dispositions on legal ownership. Some point out that individual owned firm perform better than grouped owned firms; Other scholars argue differently saying that availability of resources may enhance group owned firms innovation ability. Yet another school of thought i s of the view that ownership has no effect on firm performance (La Porta et al 2000). Various studies have been undertaken to look into challenges that entrepreneurs face but very few check on the moderation role that legal ownership has on the relationshi p of such factors and business performance. This study, aims at filling this gap in research. It looks at the moderating role of legal ownership on the relationship of market innovation management and the performance of MSME hotels in Nairobi, Kenya. en_US
dc.language.iso en en_US
dc.publisher The Co-operative University of Kenya en_US
dc.subject Legal Ownership en_US
dc.subject Legal Factors en_US
dc.subject Market Innovation en_US
dc.subject Firm Performance en_US
dc.subject Moderating role en_US
dc.title The Moderating Role of Legal Ownership on Market Innovation Management and the Performance of Micro, Small and Medium Hotels in Nairobi en_US
dc.type Article en_US

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