Abstract:
This study sought to establish the effect of energy conservation practices on customer
satisfaction in star rated hotels in Mt. Kenya Region. The study was anchored on the Theory of
Planned Behavior (TPB). Descriptive research design was used. The study targeted all 24 star
rated hotels in Nyeri, Laikipia, Embu, Meru and Tharaka Nithi. Yamane formula was used to
obtain a sample of 243 respondents. Stratified random sampling was used to select the
respondents. Primary data collected using structured questionnaires was used. Data collected
was analysed using SPSS version 25. The study found that energy conversation practices had
a significant and positive relationship with customer satisfaction in star rated hotels in Mt. Kenya
Region. The study recommends the need for hotels to adopt sustainable technologies, include
the use of energy efficiency measures/equipment, building design techniques that maximize the
available daylight.
